Videos that feel like a friend’s recommendation Not an ad.

UGC content from vetted creators.

Christmas campaign: confirm your brief by mid-November.
Creator-made UGC
4× higher CTR30–50% lower CPCUp to 33% lower CPA+29% conversion rate84% of people buy based on recommendations from real people20–35% longer watch time 4× higher CTR30–50% lower CPCUp to 33% lower CPA+29% conversion rate84% of people buy based on recommendations from real people20–35% longer watch time

Static banners and studio ads are losing their impact on Reels and TikTok.

People recognise them instantly and scroll past before you can say a word. What works is content that feels like a real person shot it on their phone.

We’ll create it for you.

Not just a one-off campaign, but a steady stream of creative for your social channels and performance ads.

Why UGC makes sense

The numbers behind the shift to UGC:

4×

higher CTR

than studio ads and static banners

84 % of people

buy based on recommendations from real people, while 38% trust brand advertising

+29 %

conversion rate

on landing pages featuring native UGC instead of product photos

CPC lower by

30 to 50 %

with creator videos in paid social campaigns

CPA lower by up to

33 %

with the same campaign settings

Watch time

20 to 35 % longer

than with polished studio video

Sources: Meta Ads Benchmarks, TurnTo Networks, TikTok Business Insights, Nielsen

The comparison

Studio shoots & models

Engagement rate

1.2–1.8%

First 3-second retention

Approx. 15%

How it feels

like an ad

AI content & avatars

Engagement rate

0.8–1.2%

First 3-second retention

Approx. 10%

How it feels

fake

Creator-made UGC

Engagement rate

3.5–5.2%

First 3-second retention

35–50%

How it feels

like a tip from a friend

How it works

01

Choose your creators.

We’ll send you a shortlist of creators from our pool, along with samples of their work. We select them for their craft and visual style, not their follower count.

02

Approve the script.

We write a detailed script for every video. You approve it before filming starts, so you know exactly what to expect.

03

Get your finished videos.

Edited, captioned and branded, in every format you need. Ready to launch.

Why work with us

Our own pool of creators.

We don’t start from scratch with every campaign. Our creators are vetted, under contract, and we know what each one brings to the table.

Ad usage rights included.

Including boosting. No extra licences to buy when a video performs well and you want to put budget behind it.

We manage category exclusivity.

Your creator won’t produce content for a competing product during the same period. It’s covered by our contracts.

Pay for deliverables, not hours.

You know in advance how many videos you’ll get and when.

Christmas

There’s still time for your Christmas campaign. But only a few weeks.

Confirm your brief by mid-November and your videos will be ready before Black Friday. We can also deliver content for your Christmas campaign by early December.

By mid-Novemberconfirm your brief
Before Black Fridayyour videos are ready
By early Decemberready for your Christmas campaign

Get in touch
and let’s talk.

We’ll recommend the right number of videos for your brand, introduce creators who fit, and send you a custom quote.

Get a custom quote

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