WE HAD A CLEAR GOAL
EDUCATE PEOPLE ABOUT EMOBILITY
By creating a community of eMobility enthusiasts and ŠKODA iV car owners.
Stimulating discussions and increasing engagement.
Changing perception about eMobility and ŠKODA iV vehicles.
THE STRATEGY ENSURES CONTINUOUS PROGRESS
DATA AS THE FOUNDATION FOR OUR ACTIVITIES
34 %
34% of new car buyers looking for information about vehicles on social media share photos of their newly purchased cars.
1.7 billion
In June 2021, Reddit had 1.7 billion users, making it one of the most visited websites (with more than 50 million active users daily).
14x
Test drives appear on YouTube 14 times more frequently than any other type of car review video.
92 %
92% of car buyers use Facebook.
89 %
89% of car buyers use YouTube.
WHAT HAVE WE DONE
TO GET PEOPLE TALKING
ABOUT ŠKODA iV?
WE LED THE DISCUSSION
OUTSIDE ŠKODA CHANNELS
What is the area for external
community management?
ŠKODA
official
channels
Various social platforms were included
We gathered the community in one place
FB group managed by ŠKODA AUTO but owned by the community.
The ŠKODA iV FB group grew organically from zero
to more than 4700 members within one year.
ONLINE FAMILY
WHERE PEOPLE:
- help each other
- provide honest and valuable feedback,
- read news and educational content about eMobility,
- seek advice from ŠKODA customer care.
WE MODERATED LIVE STREAMS FROM WORLD PREMIERES
We took care of community management during live streams of world premieres where ŠKODA AUTO introduced its new electric vehicles, new logo, and visual identity.
AND WE MADE ŠKODA AUTO
THE FIRST EUROPEAN AUTOMOTIVE BRAND ON REDDIT
COMMENTS
126
Karma
+358
subreddits
r/skoda
r/enyaq
r/electricvehicles
You can now find ŠKODA AUTO on Reddit as the only active automotive brand in Europe. While other brands are asleep, we are active.
