HOW WE CHANGED THE PERCEPTION OF THE C&A BRAND

The aim of the campaign was to show that C&A is not just a brand for Generation X. We created a sense of inclusivity and diversity through the selection of influencers. See for yourself.

WHAT WERE THE GOALS?

The primary objective was to increase brand awareness and visibility on the Czech market among the younger target group.

The secondary goal was to show people that absolutely everyone can dress in C&A.

INFLUECER SQUAD

As part of the strategy, we created an influencer squad that included a wide range of influencers, including individuals of different genders, age groups, sizes and influencer-moms, reflecting the progressive spirit of their target audience. A team carefully selected to resonate with different segments of Czech society!

HOW DID WE DIVIDE THE INFLUENCERS?

The influencer team itself reflected the idea that everyone can find something to wear at C&A. It consisted of six core groups.:

Mothers
Fashion icons
Lifestyle
Youngsters
Celebrities
Plus size

WERE WE INTERESTED IN THE FEEDBACK FROM EACH POST, DID WE MANAGE TO CHANGE THE PERCEPTION OF THE BRAND?

CHECK OUT THE VIDEO CASE STUDY

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CHECK OUT THE EXAMPLES OF POSTS IN REELS

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WHAT RESULTS DID WE ACHIEVE?

IMPRESSIONS

11 593 193

NUMBER OF POSTS

300

KPI ACHIEVED

120 %

CLIENT'S PERSPECTIVE

A pilot project with 25 influencers posting every month would be very difficult to manage without an agency. Thanks to WOO, we were able to start within 6 weeks. The first half of the year was primarily about gathering experience, testing, and mutual feedback, so that we could be as well-prepared as possible this year.