8 EUR CPM DECREASE

Mix of CIF Cream Cleaner, properly selected influencers, creative concept and effective boosting. What did this cocktail bring? Great results and content above all! So boost or not boost?

WHAT WAS OUR GOAL?

Raise awareness of the cleaning product and its multifunctionality.

CREATIVE CONCEPT? YES IT IS NEEDED!

We divided the target group into two categories – childless and parents. Each category belonged to a certain creative processing of outputs. The childless created a creative on the theme “cleaning is a sport”, the parents created the theme “cleaning therapy”. Both creatives performed beyond expectations and each influencer approached it in their own way. Judge yourself.

ORGANIC REACH VS. BOOSTING

CHECK OUT SOME OF THE OUTPUTS

CLEANING THERAPY BY PARENTS

Check out how Lucie Závacká dealt with cleaning therapy.

Play Video

VÝSLEDKY PO BOOSTINGU

CPM

124 Kč

CPE

5,9 Kč

HODNOTA BOOSTINGU Z BUDGETU

21 %

SO THE ANSWER IS... DEFINITELY BOOST

This campaign is a successful example that investing in boosting at least 20% of the total budget on influencers pays off. If you combine it with a relevant creative concept for the target audience, you win!

ARE YOU INTERESTED IN CLEANING THERAPY?

We can also mix therapy for you, or something completely different. Depends on your brief!

Let us know! We’ll get back to you promptly.