BECOME A CHEF TOO!

Thanks to the smart features of Amica appliances, anyone can do it!

HOW DID WE INCREASE BRAND AWARENESS BY 5%?

According to research data, Amica's customers belong to the middle class. Therefore, we focused the campaign on regions with the highest concentration of these households, targeting 3 key regions instead of the entire country allowed us to use the lower campaign budget strategically and to maximize its reach.

CAMPAIGN CENTERPIECE

Deployment of a 360° advertising campaign aimed at increasing brand awareness and introducing Amica’s target audience to the amazing smart features offered by Amica appliances.

3 regional TV channels
3 regional radio stations
33 banner formats
6 ambassador posts

THE MAIN INGREDIENTS FOR SUCCESS

20’ TV COMMERCIAL

Play Video

KPI MET AT 150%

IMPRESSIONS

8 900 000

VIDEO VIEW RATE

16 %

PAGE VIEWS

19 000

VERIFIED BY MARKET RESEARCH

From 2% brand awareness, we increased it to 7% within 3 months.

ARE YOU INTERESTED IN 360° CAMPAIGN?

We’ll create a strategy and creative concept to help you achieve your goals.

Let us know! We’ll get back to you promptly.