OUR MAIN AND SECONDARY GOALS?
10 THOUSAND SIGNATURES IN 6 MONTHS
Signing an online petition against caging of animals.
Bring as many people as possible to the created microsite.
Increase awareness of the issue of cage farming
WHAT DO CZECHS THINK ABOUT CAGING OF ANIMALS?
¾ of Czechs are against cage farming.
Mainly young people and people with higher incomes are against caging animals.
THEREFORE...
We focused on:
- women and men (18 – 35)
- middle to upper class
By selecting 37 influencers
based on 2 factors:
- topics like ecology, sustainability, vegetarianism, and veganism.
- the size of the target group’s share in the influencer’s audience
WHAT DID WE ACHIEVE?
10,000 PETITION SIGNATURES
1 měsíc
WEBSITE VISITORS
+ 10,000
CONVERSION RATE
71 %
After 100 years, thanks to various initiatives across Europe, including ours, the EU has finally committed to ending cage farming by 2027!
