HOW TO ACHIEVE A CPM OF 25 CZK ON PINTEREST

With our client Dr. Oetker, we successfully developed a strategy that reached the appropriate target group on the most relevant platform for the goal.

WHAT WERE THE GOALS?

1. Increasing brand awareness of Dr. Oetker's products.

2. Expanding awareness of Dr. Oetker's recipes as the number one choice for baking.

WHY PINTEREST?

Identical target group of 18-24 years old (80% women), secondary 25-34 years old (total of 351,000 users)
Food & Drink is the 4th most popular interest among Pinterest users
Users come to Pinterest for inspiration in areas like home decoration, gifts, fashion, and also cooking and baking.

SET KPIs

PIN EXAMPLES

EXPERIENCE LEADING TO BETTER RESULTS

We started with A/B testing, and discovered that in both tested countries (Czechia and Slovakia) we could achieve better results with posts in the form of pins. After some time, there was a gradual increase in CPM (due to high viewing frequency), which led us to start using carousel pins towards the end of the campaign.

WHAT DID WE ACHIEVE?

KPI

187 %

CPM

25 czk

CTR

0,56

MEETING AND EXCEEDING KPIs BY 187%

We achieved CPM of 25 CZK on both the Czech and Slovak markets, which we consider a very good result, especially before Christmas. The CTR was comparable to other Pinterest campaigns, ranging between 0.4% and 0.6%, with a total of 10,453 clicks.

STILL CONSIDERING A CAMPAIGN ON PINTEREST?

What are your waiting for? Fill out this simple form and come one step closer to a successful campaign.

Let us know! We’ll get back to you promptly.