WE SAVED 38 KILOMETERS OF HAIR

Was it a rescue mission? Perhaps. Welcome to the beginning of the campaign for a shampoo that saved kilometers of hair.

3 MAIN GOALS

1. Increase awareness of the new product series.

2. Select the right influencers for the ELSEVE Dream Long product

3. Save 15 kilometers of hair.

OUR RECOMMENDATION OF INFLUENCERS WORKED

THE AUTHENTICITY OF INFLUENCERS WAS A KEY FACTOR

The influencers excelled with their content, not just on standalone photos with the product. For campaigns where we aim to achieve greater audience engagement, we select influencers with above-average engagement rates. This really worked in this campaign, as the influencers actively involved their followers and encouraged them to take action and save their hair.

KPI EXCEEDED AT 153%

SAVED HAIR

38 km

REACH

1 273 253

ENGAGEMENT

112 317

HOW DID WE HANDLE COMMENTS?

From our communication with fans, we know that we saved the ends of nearly 13 000 women’s hair. Enough hair to reach from Prague to Mělník square. That’s quite a length, don’t you think?

WE CAN SAVE MORE THAN JUST HAIR

We’ll create a strategy and a creative concept that will help you achieve your goals.

Let us know! We’ll get back to you promptly.