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WE SAVED 38 KILOMETERS OF HAIR
3 MAIN GOALS
OUR RECOMMENDATION OF INFLUENCERS WORKED
In Slovakia, you may have come across Vanda Janda, as well as Barbora Krajčířová, Veronika Kristýnová, Linda Mlynčárová, or Tatiana Žideková.
In Czechia, the main face was Veronica Biasiol, but you could also come across Eliška Bučková, Sofia K. Filippi, or Míša Hávová.
THE AUTHENTICITY OF INFLUENCERS WAS A KEY FACTOR
The influencers excelled with their content, not just on standalone photos with the product. For campaigns where we aim to achieve greater audience engagement, we select influencers with above-average engagement rates. This really worked in this campaign, as the influencers actively involved their followers and encouraged them to take action and save their hair.
KPI EXCEEDED AT 153%
SAVED HAIR
38 km
REACH
1 273 253
ENGAGEMENT
112 317
HOW DID WE HANDLE COMMENTS?
From our communication with fans, we know that we saved the ends of nearly 13 000 women’s hair. Enough hair to reach from Prague to Mělník square. That’s quite a length, don’t you think?
WE CAN SAVE MORE THAN JUST HAIR
Let us know! We’ll get back to you promptly.
Petr Srna, CEO
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Contact
Head office
World of Online, s. r. o.
Voršilská 139/5, 110 00 Praha