SETTING A NEW VISUAL STYLE

Elevating the design level, resulting in increased audience engagement.

WHAT WAS OUR GOAL?

To increase brand awareness for LAMAX.

To drive customers to the e-shop.

BRAND POSITIONING WITH RYTMUS

We collaborated with the most popular Czechoslovak rapper. Rytmus who became fond of several products that he regularly used. LAMAX accompanied him during workouts and on his journey through the USA. One of the products was even featured in his music video.

COMPREHENSIVE INFLUENCER MARKETING STRATEGY

As a part of the collaboration, Rytmus published 10 posts on IG, over 6 series of stories, 4 posts on FB, featured the product in 2 music videos, and concluded it with a contest for LAMAX products, in which 2 145 users participated. The campaign had a significant impact on PR.

WHAT DID WE ACHIEVE?

Impressions:

3 763 902

E-shop visits monthly:

10 500

Number of content outputs:

HOW DID THE CLIENT EVALUATE THE CAMPAIGN?

“I consider the collaboration with WOO to be the best client-agency collaboration I have ever experienced in my career.. Whether it’s long-term social media management, cooperation with influencers, or other creative projects, we always strive to improve the quality and bring innovation in terms of visual design, performance, and measurement to the projects. Thanks to this, we can now compete with multinational brands and set trends in marketing communication in the Czech electronics market.”

Petr Kurz

Marketing Director for Central and Eastern Europe

INTERESTED IN STRATEGIC USE OF INFLUENCER MARKETING?

We’ll create a customized strategy just for you.

Let us know! We’ll get back to you promptly.