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HOW TO ORGANICALLY GAIN EMOBILITY ENTHUSIASTS FOR ŠKODA IV.

We created a Facebook group with more than 4,700 eMobility enthusiasts, participated in livestreaming world premieres, educated the public about eMobility, and launched an official account on Reddit.

WE HAD A CLEAR GOAL
EDUCATE PEOPLE ABOUT EMOBILITY

By creating a community of eMobility enthusiasts and ŠKODA iV car owners.

Stimulating discussions and increasing engagement.

Changing perception about eMobility and ŠKODA iV vehicles.

THE STRATEGY ENSURES CONTINUOUS PROGRESS

DATA AS THE FOUNDATION FOR OUR ACTIVITIES

34 %

34% of new car buyers looking for information about vehicles on social media share photos of their newly purchased cars.
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1.7 billion

In June 2021, Reddit had 1.7 billion users, making it one of the most visited websites (with more than 50 million active users daily).

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14x

Test drives appear on YouTube 14 times more frequently than any other type of car review video.
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92 %

92% of car buyers use Facebook.
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89 %

89% of car buyers use YouTube.

WHAT HAVE WE DONE
TO GET PEOPLE TALKING
ABOUT ŠKODA iV?

WE LED THE DISCUSSION
OUTSIDE ŠKODA CHANNELS

What is the area for external
community management?

ŠKODA
official
channels

Various social platforms were included

We gathered the community in one place

FB group managed by ŠKODA AUTO but owned by the community.

The ŠKODA iV FB group grew organically from zero
to more than 4700 members within one year.

ONLINE FAMILY
WHERE PEOPLE:

  • help each other
  • provide honest and valuable feedback,
  • read news and educational content about eMobility,
  • seek advice from ŠKODA customer care.

WE MODERATED LIVE STREAMS FROM WORLD PREMIERES

We took care of community management during live streams of world premieres where ŠKODA AUTO introduced its new electric vehicles, new logo, and visual identity.

AND WE MADE ŠKODA AUTO
THE FIRST EUROPEAN AUTOMOTIVE BRAND ON REDDIT

COMMENTS

126

Karma

+358

subreddits

r/skoda
r/enyaq
r/electricvehicles

You can now find ŠKODA AUTO on Reddit as the only active automotive brand in Europe. While other brands are asleep, we are active.

WE CAN DO IT FOR YOUR BRAND TOO!

Would you like to achieve the impossible? Reach internet users outside your online bubble and start acting outside the box, exploring something new? There’s a reason we’re called WORLD OF ONLINE.

Let us know! We’ll get back to you promptly.

+420 732 616 864

Petr Srna, CEO

kruznice pruhledna