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WE PERSUADED MORE THAN 18,000 USERS

to shop for fashion responsibly using influencer marketing.

WHAT WAS OUR GOAL?

To acquaint young women with the fabulous world of second-hand fashion.
To convince them to try the Vinted app.

VINTED IN A POCKET

Vinted shows everyone how great second-hand goods can be! Through their app, users give clothing a second chance.

WHAT WE KNOW

People are inspired by fashion influencers

5 - 10% of Czechs and Slovaks are addicted to shopping

27% of Czechs prefer sustainable fashion

WHO DID WE FOCUS ON?

We primarily focused on young women (18-35 years old) who like to be inspired by fashion trends from influencers.

Our second target group was young mothers.

FOCUS ON 2 COUNTRIES

Czechia
introducing features of the Vinted app
4 parts of the campaign
38 influencers
55 posts

sep2

Slovakia
increasing awareness of the launch of the Vinted app
1 campaign
8 influencers
16 posts

TAKE THE REINS AND SPARK INTEREST IN SLOW FASHION... powered by Vinted.

We found influencers who inspire their audience with their style.
We let them lead by example and upload their favourite clothing to the Vinted wardrobe.

WHAT DID WE ACHIEVE?

IMPRESSIONS

8,000,000

NEW FOLLOWERS

62,000

APP DOWNLOADS

18,000

DO YOU WANT TO USE INFLUENCERS FOR STORYTELLING…

…to build strong relationships with an audience that leads to conversion?

Let us know! We’ll get back to you promptly.

+420 732 616 864

Petr Srna, CEO

kruznice pruhledna