WE REDUCED CPM IN THE BEAUTY SEGMENT BY 20%

The beauty segment has high demands and even higher prices. We managed to bring CPM down by 20%. Not by chance, but thanks to a thoughtful approach to how beauty campaigns are built.

CHALLENGES IN THE BEAUTY SEGMENT

Beauty is one of the most oversaturated segments of influencer marketing. Creators receive more than ten offers a day, CPMs keep rising and everyone wants exclusivity. For a campaign to succeed in this kind of environment, it has to be built on a strategy that makes sense for both the brand and the creators. And this is where our story begins.

OUR JOURNEY SINCE 2017

Since 2017, we have been helping brands like L’Oréal Paris, Estée Lauder, Armani, NYX and others create campaigns across Europe. We have delivered 438 beauty campaigns and collaborated with more than 1,850 influencers across the CEE region.

CREATIVITY THAT TRULY WORKS

Every activation has its own story, its own creators and its own reason why it worked. And these are exactly the kinds of projects we build, whether they lean more toward creativity or performance.

What we stand behind:
• a photoshoot with Sharlota for NYX
• a branded Fortnite map for Armani Code
• ambassador programs and events for YSL
• performance campaigns for Notino
• professional influencer productions for Coty

WHAT MATTERS IN THE BEAUTY SEGMENT

TAKE A LOOK AT SOME OF THE OUTPUTS

AND THEN THERE ARE THE PROJECTS YOU NEVER FORGET

For example, when we were part of the Elseve campaign that “saved” 38 kilometers of hair. A great example of how a strong idea can work when paired with the right creators. You can find the full Elseve case study here.

DATA THAT CONFIRM OUR APPROACH

REDUCTION OF CPM

20 %

BEAUTY CAMPAIGNS

438

EUROPEAN MARKETS

WHAT TO TAKE AWAY FROM THIS?

Build relationships with creators who know how to deliver results.
Don’t be afraid of bold content that truly stands out.
And rely on a partner with years of experience in the beauty space.

WANT A BEAUTY CAMPAIGN THAT DOESN’T WASTE YOUR BUDGET?

We’ll be happy to help you create a beauty campaign that delivers performance with fair costs.

Let us know! We’ll get back to you promptly.