HOW TO STAND OUT IN A CROWDED FMCG MARKET?
WHY IS FMCG SO CHALLENGING?
EXPERIENCE BUILT ON REAL-WORLD PRACTICE
Since 2017, we have delivered more than 322 influencer campaigns for FMCG brands.
We have worked with over 950 creators on campaigns for brands including Dr. Oetker, Lion, CIF, Domestos, Savo, Perwoll, Teta, and Madeta.
Every brand had different goals. The one constant was our focus on flawless execution.
STORIES SELL BETTER THAN PRODUCTS
In FMCG, having a great product is not enough. To make people remember it, you need the right strategy, the right creators, and a way to become part of their everyday lives.
That is why we take an individual approach to every brand. From Lion’s chocolate hunt in Africa and Perwoll’s activation during MBPFW to viral cleaning videos and a cooking show with MasterChef, every campaign had a different goal and a different strategy.
We take the same approach when selecting influencers and platforms. From Pinterest to TikTok, we build every campaign around each brand’s goals.
THREE PILLARS OF A SUCCESSFUL FMCG CAMPAIGN
Engaging concept
The right creators
Strategic timing
HOW DOES IT LOOK IN PRACTICE?
Influencer collaborations do not have to end on social media. As part of the Perwoll campaign, the online communication was extended with an event activation, connecting digital content with a real-life experience.
Even cleaning products can be entertaining on social media. Anna Křepelová's video was compared by viewers in the comments to a TV commercial, while Samuel Procházka's Reel was featured among the funniest videos of the week on EMEFKA.
MORE THAN JUST SOCIAL MEDIA POSTS
Influencer marketing today is about much more than just an Instagram post. It can inspire purchases, build brand affinity, and create experiences that people keep talking about. That is why we choose the format that best supports each campaign’s goals.
For Dr. Oetker, we used Pinterest as a natural environment for recipe inspiration. For Madeta, we focused on entertaining content that resonated strongly with the audience. And for Lion, we created an unconventional influencer expedition to Africa, proving that influencer marketing can become a truly memorable experience.
WATCH THE VIDEO CASE STUDY
THE RESULTS OF OUR WORK
NUMBER OF CAMPAIGNS
320+
NUMBER OF CREATORS
950+
NUMBER OF BRANDS
30+
KEY TAKEAWAYS
In FMCG, the winning brands are not the ones with the loudest campaigns, but the ones that become a lasting part of their customers’ everyday lives.
That is why influencer marketing is more than just a tool for driving short-term sales. When built on the right strategy, it helps create brands that people remember when they are standing in front of the shelf.
LOOKING FOR AN FMCG CAMPAIGN THAT STANDS OUT FROM THE COMPETITION?
Let us know! We’ll get back to you promptly.
Petr Srna, CEO
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