Social media marketing

You may have felt a slight shock recently when checking your Ads Manager. Metrics that used to be stable suddenly shifted, and your cost per engagement (CPE) shot up. It’s not a mistake in your setup or a sudden drop in audience interest. It’s simply that Meta Platforms made a major change.

Have you tried Instagram’s relatively new feature that allows you to create short, engaging videos? Yes, we are talking about Instagram Reels. If it’s still a bit of a mystery to you and you aren’t sure how to use Reels effectively for your content and business, read our new article where we take a closer look.

Since Instagram stopped displaying posts chronologically, everyone has been trying to figure out its algorithm. This article looks at how the current algorithm works and discusses tips on maximizing the organic reach of your posts.