If you stay silent, you lose. Both you and the influencer.
Public criticism spreads quickly these days. And the quieter the brand or agency is, the louder the hate becomes. Followers start asking: “Oh, so the brand agrees with this?” or “Is this how they handle communication?” Meanwhile, the influencer is left hanging, alone against comments like “go get help” or “sold out, huh?”. And next time, they’ll seriously reconsider working with you again.
You’re investing hundreds of thousands into content. Add a little extra for your reputation.
Community management isn’t a nice-to-have. It’s part of every professionally run campaign. It means:
- being prepared for “what if” scenarios,
- responding promptly and respectfully (to all sides)
- showing you care about the campaign not just at launch, but afterward too.
You don’t have to save the world. Just stand by the influencer, be present in the discussion, explain, clarify. And sometimes, simply show you’re there and not disappearing at the first critical comment.
The influencer notices. And remembers.
Community management isn’t just about the audience. It’s about the relationship with the influencer too. When they see the brand or agency won’t hide but stands by them even in tough moments, it builds trust. And trust means a willingness to work together again. More genuinely. Long-term. Most influencers also appreciate support in handling feedback.
At WOO, a campaign definitely doesn’t end with publishing.
We work with clients to plan for what might happen after going live. We monitor what’s happening. We respond. Whether from the brand’s profile or by advising influencers. We do it fairly and with respect. Because reputation is built not just through content, but through how a brand behaves when things get a bit rough.
So next time you’re planning a collaboration, think about the day after. Because that can decide the lasting impression of your campaign. Want campaigns that aren’t just about pretty content but also trust, care, and values? Get in touch. At WOO, we handle it completely. Even after it goes live.
